Marketing strategies 

Overview: http://districtcommons.org/jobclub

This is the homework for the third meeting of the Job Club that may be especially helpful to people with disabilities.

- Brainstorm

- Business Cards

- Elevator speech

- Resume

 

 

Brainstorm

 

Write down your Purpose and Direction - what you want to do.

 

Use words that are meaningful in your industry or profession.

 

Think, "what would the hiring manager want to hear"

 

Write down the names of all of the employers and positions you have had. 

 

Write down the most significant impact you had on the organization, the types of activities you were involved in, and the results of your work. scope of your responsibility in sales volume, number of people supervised, or territory covered. 

 

Write down volunteer work, hobbies, and educational successes.

 

 

Business Cards

Include your name and personal contact information. Online, www.vistaprint.com has an offer for 250 free business cards, plus shipping costs.

 

Elevator Speech

 

Who -- what would you most want the listener to remember about you?

What -- state your value - what will the results of hiring you be?

Why -- why you do what you do - how you are unique

Goal -- immediate, realistic, time line - make it clear what you are asking for

 

I am the adaptive technology librarian at dc public library. i bring the users and makers of technology together in an open environment to focus on disability and innovation. My goal is to distribute this process.

 

My name is Patrick Timony and I am the adaptive technology librarian at the dc public library.  The library provides ATs for people who need to use them in order to access the library's programs and services. Adaptive Technologies are devices that increase people's ability to access the library's programs and services. We provide CCTVs at selected branches and divisions of the DC Public Library, and specialized as well as standard ATs in the Adaptive Services Division at the Martin Luther King Jr. Memorial Library. Free training is available in the Adaptive Services Division to teach the basics of using ATs. Networking programs and events on the topic of ATs are coordinated at the library and in the D.C. area.  Our programs bring users and developers together to share information in an open environment.  This is an innovation model of library service to people with print disabilities. My goal is to support the local community that has formed around the library and around this innovation model of library service.

 

no longer than two minutes. It is a speech you could deliver "on the fly" in an elevator if you encountered someone you think might be a good contact. 

 

The elevator speech should include your profession, expertise, types of organizations you are interested in, and your unique strengths. (Refer to the brainstorming you completed earlier.) 

 

Here is an example:

 

My name is ________. I‘m in the Information Technology Industry. I am an Oracle database administrator with six years of Windows NT and Unix Systems administrator experience. I am also a systems analyst. The primary companies I have worked for include ____________. I bring strengths in attention to detail and organizational structure to any project I have led. I am interested in an opportunity in a mid-size company where I can contribute and build on my current skill set. Some of the places I am particularly interested in are ________ and ________.

 

Your elevator speech should be delivered in a way that will prompt them to ask for your card and make them remember you!

 

Elevator Speech Guide

 

Every attendee will have an opportunity to deliver their "elevator speech" to the group. To help you with this process, please complete this form prior to presenting. The speech should be 45-60 seconds.

 

Introduction:

 

My name is ____________________________. I have _____ years of experience in the __________ industry.

 

My professional expertise is in

1) ____________________

2) ____________________

3) ____________________

 

I am seeking a position as _______________________________________

 

My most noteworthy accomplishment was __________________ (how you made a company money or saved a company money or time.)

 

The Target companies/agencies that I am pursuing are:

1) ____________________

2) ____________________

3) ____________________

 

Wrap-up:

I am looking for help in (pick one or two areas):

1) Looking for contacts at the mentioned companies

2) Expanding my Professional Network

3) Learn how to use Linked In

4) Resume & Cover Letter Writing

5) Interviewing Skills

6) Prayers for _______ and ___________ areas.

 

 

Resume Creation

 

A Resume is a brief overview of your knowledge, background, achievements, and interests.

 

Highlight how you made a difference to the business.

 

Help the recruiter understand why they should hire you rather than others who did a similar function.

 

Get help with your resume, even if you think you do not need it. 

 

Multiple versions of your resume are helpful. 

 

Use the active voice and bullet points

 

Keep your resume under two pages

 

 

 

Parts of a Resume

 

Contact Information: 

name, 

address, 

telephone numbers 

e-mail address (professional sounding) 

website

 

Objective: detailed statement of what you want to do, your advertising headline. 

 

Summary: A summary is a concise statement of your experience. 

 

Employment History: Companies you have worked for and the positions/job titles you have held. Include responsibility (Reporting to Human Resources Director, supported 3 projects with annual sales of $25 thousand dollars. Responsible for coordinating, evaluating, and recommending action)

 

Situation or Task in which you were involved

Action you took or how you Accomplished your success

Result of your action or direction

 

For example: "Counseled individuals to identify their personal, professional objectives and developed individualized plans that resulted in 32 associates being promoted to management positions." 

 

Education: List any education or certifications that are relevant.

 

Affiliations or Memberships: community activities, languages, military experience, publications (websites)

 

Tips for creating a video resume:

http://mashable.com/2011/01/17/tips-video-resumes/

How to caption a Youtube Video:

https://support.google.com/youtube/bin/static.py?hl=en&page=guide.cs&guide=2734661

Annotations might work better since captioning either relys on an audio track for placement of the captions, or requires a special format with time codes.

http://www.youtube.com/t/annotations_about

 

Words for resumes:

Assist

Able

Action

Analysis

Achievement

Accomplished

Advanced

Conduct

Consult

Committed

Contributed

Coordinated

Develop

Deliver

Design

Defined

Diversified

Devoted

Distinguished

Encourage

Earned

Enhance

Evaluate

Examined

Extended

Facilitate

Formulate

Fulfilled

Forecasted

Generated

Gained

Gathered

Gave

Headed

Hosted

Identified 

Implemented

Improved

Improvised

Influenced

Launched

Lobbied

Maintained

Managed

Marketed

Maximized

Mediated

Modernized

Motivated

Negotiated

Observed

Obtained

Operated

Organized

Originated

Oversaw

Participated

Performed

Pioneered

Planned

Prepared

Presented

Promoted

Provided

Published

Pursued

Quantified

Ranked

Received

Recommended

Redesigned

Reengineered

Reorganized

Represented

Restructured

Revised

Safeguarded

Secured

Selected

Specified

Spearheaded

Standardized

Strengthened

Structured

Suggested

Superseded

Supervised 

Targeted

Taught

Tested

Trained

Transformed

Transcended

Unified

Upgraded

Utilized

Validated

Valued

Wrote

 

 

 

Accelerated

Accomplished

Achieved

Acted

Activated

Adapted

Addressed

Adjusted

Administered

Advertised

Advised

Advocated

Analyzed

Applied

Appraised

Approved

Arbitrated

Arranged

Ascertained

Assembled

Assessed

Attained

Audited

Augmented

Authored

 

B

 

Balanced

Billed

Bound

Briefed

Budgeted

Built

 

C

 

Carried out

Charted

Clarified

Closed

Coached

Collaborated

Collected

Communicated

Compared

Compiled

Completed

Composed

Computed

Conceived

Conceptualized

Concluded

Conducted

Conserved

Consolidated

Constructed

Consulted

Contracted

Controlled

Converted

Coordinated

Corrected

Counseled

Created

Cultivated

Curtailed

Cut

 

D

 

Decided

Decreased

Defined

Delegated

Delivered

Demonstrated

Designated

Derived

Designed

Detailed

Detected

Determined

Developed

Devised

Diagnosed

Directed

Discovered

Displayed

Dissected

Distributed

Diverted

Drew up

 

E

 

Earned

Edited

Educated

Effected

Eliminated

Enabled

Encouraged

Endorsed

Enforced

Engaged

Engineered

Entertained

Established

Estimated

Evaluated

Examined

Exchanged

Executed

Expanded

Expedited

Experimented

Explained

Expressed

Extracted

Extended

 

F

 

Facilitated

Fashioned

Filed

Financed

Followed

Formed

Formulated

Found

Founded

 

G

 

Gathered

Generated

Governed

Guided

 

H

 

Handled

Hypothesized

 

I

 

Identified

Illustrated

Implemented

Improved

Improvised

Increased

Influenced

Informed

Initiated

Innovated

Inspected

Inspired

Installed

Instituted

Instructed

Interpreted

Intervened

Interviewed

Introduced

Invented

Invested

Investigated

 

J/K

 

Judged

Kept

 

L

 

Launched

Lectured

Led

 

M

 

Maintained

Managed

Manipulated

Mastered

Maximized

Measured

Mediated

Mentored

Merged

Minimized

Modeled

Modernized

Modified

Monitored

Motivated

 

N

 

Navigated

Negotiated

Notified

 

O

 

Observed

Obtained

Opened

Operated

Optimized

Ordered

Organized

Originated

Oversaw

 

P

 

Packed

Participated

Perceived

Performed

Persuaded

Piloted

Pinpointed

Planned

Predicted

Prepared

Presented

Problem-solved

Processed

Procured

Produced

Programmed

Promoted

Proofread

Projected

Proposed

Proved

Provided

Publicized

Published

Purchased

 

Q/R

 

Questioned

Queried

Quizzed

 

Raised

Reasoned

Received

Recommended

Reconciled

Recorded

Recruited

Reduced

Referred

Refined

Regulated

Rehabilitated

Reinforced

Rendered

Renewed

Reorganized

Repaired

Replaced

Reported

Represented

Researched

Resolved

Responded

Restored

Restructured

Retrieved

Revamped

Reviewed

Revised

Revitalized

Risked

 

S

 

Safeguarded

Scheduled

Screened

Selected

Served

Serviced

Set up

Shaped

Shipped

Simplified

Sold

Solved

Sponsored

Started

Streamlined

Strengthened

Structured

Studied

Suggested

Summarized

Supervised

Supplemented

Supplied

Surpassed

Surveyed

Synthesized

Systematized

 

T

 

Taught

Team-built

Teamed

Tested

Trained

Transcribed

Translated

Trouble-shot

Tuned

Tutored

Typed

 

U

 

Understudied

Undertook

Unified

United

Updated

Upgraded

Used

Utilized

 

V/W

 

Verbalized

 

Won

Wrote

 

 

 

Define Your Target Market/Industry/Companies

Identify the consumer of your particular skills and knowledge. 

(where in the DC metro area do you want to work, or are you willing to relocate?)

(what product or service do they provide?), 

organization size, 

culture (start up and entrepreneurial or well established?)

 

www.Hoovers.com can help you survey the marketplace. 

 

http://www.linkedin.com/home is an excellent source for searching companies and job categories.

 

Make a list of your most desirable target companies. 

 

Research will give you information on which to base a letter of introduction.

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